Locomobile Company Promotes Victory

Although the Locomobile Company promoted the establishment of “American Supremacy in Automobiles” in its ads, it soon decided to discontinue its racing efforts due to its expense. The Locomobile Company continued to prosper through World War I when it received several lucrative military contracts. But changes in the market and company management forced it to struggle through the 1920’s before eventually closing its doors in March 1929.